To start working on our campaign, we need to learn more about the media strategy. Media strategy means a plan of action that helps your business reach the target audience and improve the overall customer growth rate. The Media strategy used in the advertising or content delivery industries is the way of how the messages will be delivered to customers or niche markets. Several elements help us to build a successful media strategy. The first is to Understand the goal of the campaign. Understanding your campaign's goal will shape the message you want to share with your target audience. for example, our message is " Your beauty is based on your personality, not on unrealistic beauty standards." that our goal is to make the women believe in there natural beauty and to feel the power. Second is the target audience. knowing your audience is essential because you create this campaign for them. For example, for our project, our target audience is females from age 12 to 25 worldwide. The third is a Communication channel. It would be best if you used the channels that your target audience is using. For example, in our project, we will use social media( Instagram, Facebook, Twitter, Snapchat, and TikTok) because our target audience worldwide uses it a lot nowadays. Fourth is to get to know your competition. Knowing your competition helps you make your campaign stand out more than the competition work that will help to increase the audience numbers and achievements. The fifth is to have a content calendar. Organizing your time is essential, and having a great time to share your campaign is powerful. For example, we will be sharing three times a week. Finally is Track performance and adjust your strategy accordingly. You need to look at the numbers and dates that you get from the customer achievement to know if it was a successful campaign or not and to have some adjustments to your campaign that will help you understand where you fill in mistakes.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

There are differences between traditional media and new media. We will be using both of them in our project, but we will be using more new media because it's famous and more influential. The traditional media refers to forms of mass media that focus on delivering news to the general public or a targeted group of people and one-way communication. Example of traditional media is newspapers, magazines, broadcast news (television and radio), and more. On the other hand, is the new media. The new media is used a lot these days to describe a variety of different digital platforms and also its two-way communication. Examples of new media are social media like Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, etc. there is a picture and video below of more differences between traditional media and new media.